Our Story

Jack and his team founded this brand, drawing on a passion that's burned for over a decade. The story begins years ago, when Jack was just a factory worker in Vietnam. Longing for more, he returned home to China, determined to finally follow his true passion—fishing.

In those early days, Jack’s love for fishing pushed him to incredible lengths. He’d strap on a backpack weighing dozens of kilograms and trek across rugged mountains, all just to find the perfect fishing spot. There, he would cast his line and lose himself for an entire day, soaking in the peaceful solitude. Each catch brought him pure joy, a thrill that washed away life’s worries.

But Jack’s adventure didn’t end at the water’s edge. Inspired to share this happiness, he started a YouTube channel (Fishing spiderman)— a community where fellow anglers could unite and celebrate the joy of fishing together. 

Life wasn’t always easy, that is why Jack wanted to share the peace, excitement, and camaraderie of fishing with people everywhere. And now, Jack pours that same energy and love for fishing into each product they create. Because, for Jack, fishing isn’t just a hobby—it’s a way to bring happiness into the world, one cast at a time.